Color Guide

Black - serious, distinctive, elegant, bold, powerful, sophisticated, expensive, night, death

Dark Grey- conservative, classic, responsible, dull, somberness, authority

Light Grey - neutral, logical, rich, practical, reserved, trust

Blue- authority, nautical, dignity, security, confident, classic, stability , trust 

LightBlue- Calming, Patient, Cool, water, contentment, trusting 

Teal- serene, sophisticated, water, coolness

Green- Healthy,fertile, freshness, environmentally conscious, nature, reliable, appetite

Light Green- Calm, soothing, refreshing, young

Yellow - youth,friendly, positive feelings, sunshine, surprise, Cowardice, energetic, caution

Orange- fun, cheeriness, sunset, exuberance, spontaneous, optimistic, speed

Amber/Gold- History, autumn, earthiness, richness, tradition, conservative

Gold metallic - rich, expensive, valuable, prestigious 

Silver Metallic- Sleek, modern, Classy

White-Purity, truthfulness, faith, pristine, contemporary, refined, airy

Ivory /Cream- Classic, Soft, comforting, natural, smooth

Light purple - Romantic, sentimental, nostalgic, fragrant

Purple - Sophistication, mysterious, spirituality, dramatic, wealth, royalty, youth, creative

Light Pink - Romantic, sweet tasting, femininity, innocence, softness, youthful

Hot Pink - exciting, playful, tropical, flirtatious 

Red - aggressive, passionate, sexy, strength, powerful, assertive, vitality, fear, speed, danger

Dark Red - rich, refined, tasty, expensive, luxurious

Brown - Earthy, wholesome, delicious, rich, rustic, warm, natural