Color Guide
Black - serious, distinctive, elegant, bold, powerful, sophisticated, expensive, night, death
Dark Grey- conservative, classic, responsible, dull, somberness, authority
Light Grey - neutral, logical, rich, practical, reserved, trust
Blue- authority, nautical, dignity, security, confident, classic, stability , trust
LightBlue- Calming, Patient, Cool, water, contentment, trusting
Teal- serene, sophisticated, water, coolness
Green- Healthy,fertile, freshness, environmentally conscious, nature, reliable, appetite
Light Green- Calm, soothing, refreshing, young
Yellow - youth,friendly, positive feelings, sunshine, surprise, Cowardice, energetic, caution
Orange- fun, cheeriness, sunset, exuberance, spontaneous, optimistic, speed
Amber/Gold- History, autumn, earthiness, richness, tradition, conservative
Gold metallic - rich, expensive, valuable, prestigious
Silver Metallic- Sleek, modern, Classy
White-Purity, truthfulness, faith, pristine, contemporary, refined, airy
Ivory /Cream- Classic, Soft, comforting, natural, smooth
Light purple - Romantic, sentimental, nostalgic, fragrant
Purple - Sophistication, mysterious, spirituality, dramatic, wealth, royalty, youth, creative
Light Pink - Romantic, sweet tasting, femininity, innocence, softness, youthful
Hot Pink - exciting, playful, tropical, flirtatious
Red - aggressive, passionate, sexy, strength, powerful, assertive, vitality, fear, speed, danger
Dark Red - rich, refined, tasty, expensive, luxurious
Brown - Earthy, wholesome, delicious, rich, rustic, warm, natural